A new collection with Sanrio–BAGGU x Hello Kitty and Friends. The fan favorite collaboration returns with new prints featuring much-anticipated characters Pompompurin and Kuromi. Plus, best-selling bags with playful embroidery and a new Hello Kitty Charm.

© 2025 SANRIO CO., LTD.   Used Under License.


All domestic orders over $50 ship free via DHL Ground Shipping. 

We are happy to offer domestic returns on any BAGGU product in unused condition within 30 days. Final-sale items excepted. 

Shipping & Returns

Collaborations

New Arrivals

Summer Sale

draft

Best Sellers

Hello Kitty & Friends

Purses and Totes

Crossbody Bags

Crescent Bags

Everyday Nylon Bags

Day Packs

Bags

Medium Nylon Crescent Bag

Color

Embroidered Hello Kitty Western

Size

Baggu.com Headless

Baggu Wholesale Headless

January Sale

Hello Kitty and Friends

Sale

Purses

Shoulder Bags

Bowler Bags

Nylon Bowler Bag

Gifts Under $40

Charms

Bag Charms & Keychains

Accessories

STOCKING STUFFERS

Hello Kitty Charm

Hello Kitty

Mini Nylon Shoulder Bag - Sale

Embroidered Hello Kitty & My Melody

Travel

Crescent Fanny Pack

Fanny Packs

Fanny Pack

Embroidered Hello Kitty Milkshake

Canvas Bags

Zip Duck Bags

Canvas

Tote Bags

Horizontal Zip Duck Bag

Reusable Bags

Standard Baggu

Standard Baggu Set of 3

Hello Kitty and Friends Florals

Hello Kitty Western

Hello Kitty & Friends Western

Hello Kitty Pink

Baby Baggu

Pompompurin

BIG BAGGU

Big Baggu

Insulated Bags

Lunch Bags 

Back to School

Lunch Bags & Coolers

Outdoors

Home Goods

Lifestyle & Outdoor

Puffy Lunch Bag

Puffy Glasses Sleeve

Pouches & Cases

Cases & Sleeves

Puffy Tablet Sleeve

Tech Accessories

Laptop Sleeves

Puffy Laptop Sleeve 13"/14"

Puffy Laptop Sleeve 16"

Cosmetic & Toiletry Bags

Cosmetic Cases

Small Cosmetic Case

Large Cosmetic Case

Pouches

Flat Pouch Set

Storage & Organization

Go Pouch Set

Cargo Crossbody Bags - test draft

Packing Cubes

3D Zip Set

Packing Cube Set

Compare Crescent Bags

Details

Materials

Resources

Effortlessly casual and large enough to carry more than just the essentials. Wear it slung over your shoulder or crossbody for a hands-free experience.

Product Map - Medium Nylon Crescent Bag - Embroidered Hello Kitty Western

Product Map - Medium Nylon Crescent Bag - Embroidered My Melody Strawberry

Product Map - Medium Nylon Crescent Bag - Embroidered Hello Kitty & Teddy

COMPARE BOWLER BAGS

A bowler bag designed to be accessorized. Four charm loops and a clip ring let you accessorize from every angle. A wide interior includes a convenient zip pocket and room to carry more than the essentials.

Product Map - Nylon Bowler Bag - Embroidered Hello Kitty Phone

Product Map - Hello Kitty Charm - Hello Kitty

COMPARE SMALL PURSES

Product Map - Mini Nylon Shoulder Bag - Embroidered Hello Kitty & My Melody

Compare Day Packs

With a 45" adjustable logo strap, this bag wears crossbody or around the waist. Exterior and interior zip pockets. Machine washable.

Product Map - Fanny Pack - Embroidered Hello Kitty Milkshake

Compare Everyday Bags

An updated version of our Horizontal Duck Bag, now with a zip top closure to keep your belongings nice and secure.

Product Map - Horizontal Zip Duck Bag - Hello Kitty

Compare Baggus

A set of Standard Baggus in a delightful reusable pouch. Each set contains three unique prints, ideal for gifting.

Product Map - Standard Baggu Set of 3 - Hello Kitty & Friends Western

Product Map - Standard Baggu Set of 3 - Hello Kitty and Friends Florals

Up to 2-3 plastic grocery bags worth of stuff

Our original and best selling reusable bag isn’t just for the grocery store; it goes everywhere and hauls practically anything. 

Product Map - Standard Baggu - Hello Kitty Western

Product Map - Standard Baggu - Chococat Western

Product Map - Standard Baggu - Hello Kitty & Friends Western

Product Map - Standard Baggu - Hello Kitty Pink

Product Map - Standard Baggu - My Melody Strawberry

Product Map - Standard Baggu - Pompompurin

Product Map - Standard Baggu - Kuromi

A smaller version of our original reusable shopping bag. Perfect for your lunch, a six pack, extra shoes, or a trip to the corner store.

Product Map - Baby Baggu - Hello Kitty Western

Product Map - Baby Baggu - Hello Kitty Pink

Product Map - Baby Baggu - My Melody Strawberry

Product Map - Baby Baggu - Pompompurin

A seriously big shopping bag or a fun slouchy carry-all. Perfect for travel, laundry and major shopping trips. 

Folds into its own flat 6” x 6” pouch

Product Map - Big Baggu - Hello Kitty Western

Compare Insulated Bags

A larger version to carry a full lunch or snacks to share. Best held in hand or in a larger bag.

Heading out with drinks and snacks? Pack those frosty goods in a puffy lunch bag. It's insulated to keep your lunch, snacks and other treats cool and cushioned. 

Product Map - Puffy Lunch Bag - Hello Kitty Pink

Our Puffy Glasses Sleeve cushions your glasses like a protective cloud, and makes them easy to find in your bag. 

Product Map - Puffy Glasses Sleeve - Hello Kitty Pink

Compare Tech Sleeves

Keep your tablet cozy with our Puffy Tablet Sleeve. Quilted and stuffed to provide your tablet with just enough padding for everyday rides. 

Product Map - Puffy Tablet Sleeve 8" - Chococat Western

Your laptop does so much for you. Doesn’t it deserve a cozy place to live? Our puffy laptop sleeve is quilted and stuffed to provide your 13"/14" laptop or tablet with just enough padding for comfortable rides. 

Product Map - Puffy Laptop Sleeve 13"/14" - Hello Kitty Western

Product Map - Puffy Laptop Sleeve 13"/14" - Pompompurin

Your laptop does so much for you. Doesn’t it deserve a comfy cozy place to live? Our puffy laptop sleeve is quilted and stuffed to provide your 16" laptop or tablet with just enough padding for comfortable rides. 

Product Map - Puffy Laptop Sleeve 16" - Hello Kitty Western

Compare Cosmetic Cases

A compact cosmetic case designed to make packing easier.

Product Map - Small Cosmetic Case - Cinnamoroll Western

Product Map - Small Cosmetic Case - Pompompurin

A roomy cosmetic case designed to make packing easier.

Product Map - Large Cosmetic Case - Hello Kitty Pink

Have you ever looked out over the surface of a lake, the flat expanse of water begging you to jump in? So you do, and you realize it isn’t flat at all — it’s full of depth and possibilities. These pouches are a bit like that. We could tell you more about them or you could just jump in. 

Product Map - Flat Pouch Set - Hello Kitty & Friends Western

Our Go Pouch Set makes it easy to keep your bag neatly packed and organized. Whatever you're toting—coins, cords, or an extra pair of shoes—this set of three all purpose pouches keeps it together. They expand to hold your essentials and lay flat when not in use. 

Product Map - Go Pouch Set - Hello Kitty & Friends Western

Product Map - Go Pouch Set - Hello Kitty and Friends Florals

A set of three zippered pouches for travel and organization, with loops for carrying and hanging on the go. Perfect for packing, organizing your bag, or home tidying. 

Product Map - 3D Zip Set - Hello Kitty & Friends Western

Product Map - 3D Zip Set - Hello Kitty and Friends Florals

Compare Packing Cubes

Designed to keep smaller items like socks and t-shirts organized in your travel bag.

Our travel-ready packing cubes, sized down to keep the smaller items on your packing list organized. Fits perfectly inside the Small Cloud Carry On.

Product Map - Packing Cube Set - Hello Kitty and Friends Florals